Written by Isobel O'Connor-Smith, Coordinator, Corporate Communications, Communications and Public Affairs

Images tell a story at a glance, and the right ones will inspire others to read on and connect with your words.

Appealing to emotions

Some of the most popular stories in The Beat are about people, because these are the stories that stir feeling, emotion, possibility – they inspire.

One powerful photo does all that even before you've read a single word.

Captivating photo checklist

  • Show what’s coming – A photo to accompany your article should show what the story to follow is about. Here’s a good example of photo/caption/headline storytelling working together.
  • Keep it real – the more natural the better. Posed and staged photos look forced and lack emotion. Look at this beautiful collage – you can feel the joy.
  • People power – let your subjects shine. Photos of people featured in your story allow your audience to connect and be inspired by them, like this one featuring Dr. Christine Lammerse and Dr. Joan Fujiwara.
  • Focus, focus, focus – send in sharp, focused, good quality images.
  • Use a caption to capture your reader – Just like a good headline is a hook, a caption draws your reader in and catches those simply scanning the screen. They also help the reader understand what they are seeing in the image. To add a caption to your submission, use the "Notes To The Editor" section or include it in the story clearly marking it as a photo caption. Check out this caption about Smoke-Free Policy Enforcement.


If your picture has people in it, make sure you have a signed consent form from everyone in the photo. Respect copyright. Take the picture yourself if possible or be sure Fraser Health has the right to use it. 

Images are a key storytelling tool, and we want to hear your story. We look forward to seeing your next submission to The Beat.

comments powered by Disqus