You’ve learned how to write a headline with a hook, you’ve got the attention of your audience – what’s next?
Some of our favourite stories in The Beat are the ones that connect with us emotionally. How our people made a difference to a patient, resident or client, or how a difficult situation was made better by the care and attention of our Fraser Health teams. In short, it’s what you do daily.
So let’s get to work on sharing the inspiration and learning how to submit people-focused stories to The Beat.
Find the patient-focused ‘why’ in your work
Behind all initiatives and projects lies the goal of improving the patient outcome and experience. This is where the heart of your story is.
Example: You are rolling out a new clinical tool and you want to let the organization know.
How to write about it
- Show how the tool was used and how it positively impacted a patient - like this storyon how using the sepsis tool prevented a patient from going into critical care.
- Use quotes from your patient or describe reactions to bring out the heart of the moment you are sharing - “We saw the power of a smile, the impact of a trusting relationship and the gratitude expressed when people feel valued and heard.”
Write a ‘What I do Matters’ story
- Submit your six word story to firstname.lastname@example.org and then write a story behind the story. With a brief description of your role and an example of how you helped someone, these stories really shine.
- Here are some examples: What I Do Matters: Food heals from the inside out and What I Do Matters: Bringing Critical Care nursing improvements to a national stage
- Use words we can all relate to that stir emotions such as fear or determination.
- Topics like ‘lessons learned’ and ‘overcoming obstacles’ make great people-focused stories.
- Keep it short - about 300 words.
- Check out more ideas on developing a story on Pulse.
What’s your people-focused story? Submit it to The Beat.