Fraser Health Logo
Written by Larisa Saunders, Director, Corporate Communications

Questions about how to use the Fraser Health logo are the number one reason people email us at communications@fraserhealth.ca.

We are all brand ambassadors for Fraser Health, and the Communications and Public Affairs team is here to help you make the most of how you and your work reflect the value and brand of the organization.

The single most important brand experience is the one a person has with Fraser Health people. In other words, we are the Fraser Health brand. Every interaction people have with us informs their opinion about what kind of organization we are.

But another common and important way people interact with Fraser Health is with our documentation and the way we represent our brand on these materials (examples include reports, posters, campaigns, brochures, advertising, correspondence).

There are a few things to consider when writing or creating a document for Fraser Health – you can read more about our corporate style at www.fraserhealth.ca/brand.

The topic we are asked about most often is the proper use of the Fraser Health logo.

Below is a summary of our top 10 Fraser Health logo questions. Find out more about the Fraser Health corporate identity at www.fraserhealth.ca/brand

1. When do I use the black and white logo?

Technically, the full colour version is for full colour documents and the black and white version is for black and white documents. But, if the full colour version clashes offensively with your design in such a manner that our credibility is at stake, the black and white version offers a more subtle alternative. Full colour is preferred, though, so where possible please use it. This information is located on page eight of the Corporate Identity and Brand Standards Manual.

2. Where are they located?

You can find the logos (and other brand-related resources) at www.fraserhealth.ca/brand

3. Who can use them?

Fraser Health materials should include the Fraser Health logo. If you are creating documents or having them created for you by a designer in the course of your work for Fraser Health, and that information is meant to be shared internally or externally on behalf of Fraser Health, you should use the logo. This information is located on page four of the manual.

4. What about co-branding?

Co-branding is a great way to show partnership and support for projects, initiatives, etc, in which Fraser Health is a true partner. Suggestions for logo placement when co-branding can be found on page 14 of the manual.

5. Slogan or no slogan?

Better health. Best in health care. It’s a great slogan! And as long as the words in the slogan can be easily read, that’s the version to use. If it cannot be easily read (often as a result of size or placement), use the version without. When co-branding with other partners, often tag lines and slogans are removed to reduce visual clutter. Refer to page 15 of the manual for this information.

6. How do I insert the logo?

Using a template is a great way to get around having to figure this out. See the FHPulse Templates page for instructions on how to access the Word and PowerPoint template library.

7. Can I use it as a watermark?

No, the logo is not meant to be used as a graphical element and should not be used as a watermark (no matter how cool it looks). This information is on page nine in the manual.

8. Can I use only part of the logo?

Please use the logo as a whole.

9. Can I put the logo on brochures and templates of other organizations?

If the brochure or other communications vehicle is meant for customization, such as adding a logo, it will be stated. You should not add the Fraser Health logo to a document that does not explicitly provide permission for you to do so. Logos should only be added to materials where Fraser Health is a legitimate partner, co-sponsor or promoter of the content. If you are not sure about this, you should get clarification from your supervisor.

10. Can I use the logo to make a (insert fun design idea here)?

We’ve seen some impressive heart and swoosh-related design work over the years. Our own team once created a lovely logo-shaped snowman (which while tempting, was not approved). Alas, the answer is no – please do not do this. The existing guidelines are to use the logo only as is.

Do you still have questions about using the Fraser Health logo?

Visit www.fraserhealth.ca/brand or email us at communications@fraserhealth.ca for more information. 


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